Hunter Gong
TikTok Shop
EU & UK Creator Manager
September 8, 2026 • Budapest • Europa Event Center
Less noise. More results.
One day, four stages and more than 500 e-commerce professionals in Budapest. The program is built to help merchants, brand owners and industry partners make better decisions before Q4.
September 8, 2026
1 day · 4 stages · 500+ professionals
Guest Country 2026: China
Conference, expo + evening program
Language and audience
The conference is primarily in Hungarian. The keynote sessions and selected talks by international guest speakers will be held in English, including sessions in the breakout rooms. Most attendees are Hungarian e-commerce merchants, brand owners and industry partners.
Countdown to the conference
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China Guest Country 2026
A critical look at how Chinese platforms use speed, data, technology and logistics, and what European merchants can learn from their operating models.
Main stage atmosphere
The market in one room
Keynotes, research, workshops, an expo and networking in front of a full-room professional audience.
Confirmed keynotes
TikTok and Alibaba.com
on the main stage.
Two global platform leaders, first-hand: creator commerce, AI and cross-border trade. Both keynote sessions will be held in English.
Muyu Duan
Alibaba.com / Alibaba International Digital Commerce Group
Head of AI Growth Strategy for EU & Australia
Creator commerce · AI for international trade · English-language keynotes
Selected speakers 2026
Global platforms, market research, economic context, AI automation and measurable growth in one focused conference day. The full program continues to expand.
Hunter Gong
Hunter Gong will explain how creator-led commerce works in the EU and the UK, from LIVE shopping and merchant-creator matching to measurable conversion. He will close with practical steps for Hungarian and CEE brands preparing for Q4. The talk will be in English.
Muyu Duan
Muyu Duan will show how AI simplifies complex cross-border operations and turns a conversation into a sourcing and trading workflow. The session focuses on what this means in day-to-day work for small and medium-sized businesses. The talk will be in English.
Madar Norbert
What does the Hungarian online shopper expect in 2026? Madar Norbert presents exclusive consumer research prepared for the conference, covering customer behaviour, personalised offers, gifts and cart experiences shaped around individual needs.
Pogátsa Zoltán
Why is it harder for a Hungarian-owned company to compete than for a business backed by a multinational group? Pogátsa Zoltán examines Hungary’s foreign-capital-led convergence model through capital, added value and competitiveness.
Tóth Benedek
Thought automation, decision support and specific webshop applications: Tóth Benedek focuses on the points where AI can take over real work in day-to-day e-commerce operations.
Venk László
Inventory, order management, pricing and customer service automation, supported by concrete ROI figures and Hungarian examples.
Radim Zhoř
Lessons from work with US clients: how to prepare websites and product data, and how campaign management changes when ChatGPT becomes part of the shopping journey.
Ľuboš Ľahký
How can teams separate real business impact from results that only look good in a report? Ľuboš Ľahký explains how measurement can support continuous improvement across the organisation.
Czechia is the region’s e-commerce Silicon Valley, and the models coming from there are fundamentally reshaping the market. E-commerce expert Kovács Szabó Marianna invites the Hungarian leaders of Czech companies shaping the local market to the roundtable she moderates: decision-makers from Árukereső, Daktela, Foxpost, Kifli.hu and other major brands will sit down together. How are these models shaping the Hungarian market, and what can the local industry learn from the region’s champions? The discussion will reveal it.
More of the current lineup
More speakers already announced
The main program also covers market data, AI-powered search, live commerce, merchant strategy and the pressures reshaping Hungarian e-commerce.
Market outlook
Data behind the decisions
Dr. Kozák Tamás on the market and regulatory outlook; Rab Máté of Shoprenter with the 2026 Large Online Store Survey; and Madar Norbert of PwC with conference-exclusive consumer research.
AI search
From recommendation to purchase
Vadász Illés of Google Hungary and Varga Zoltán of Klikkmánia examine agentic commerce. Szesztay Péter of BP Digital presents seven common GEO mistakes and a practical fix for each.
Social commerce
TikTok Shop and live shopping
Katona Zsombor and Luczy Martin of Kalu Creative cover the systems brands need before TikTok Shop launches locally. Sátori Karolina shares three years of Hungarian dmLIVE experience.
Merchant strategy
Competing under pressure
Dorcsinecz József of Pepita.hu discusses expansion across six foreign markets. Csermely Ákos examines four costly reactions to global competitors and where local merchants can still win.
Why September matters
Decisions you can still use before Q4
The September timing leaves room to apply what you learn to autumn campaigns, logistics, technology and operating plans.
Q4 advantage
Make better calls before the peak
Compare approaches and pressure-test your own plans while there is still time to change them.
Market view
The sector in one place
Webshops, brands, marketplaces, logistics companies, technology partners and service providers meet in the same professional setting.
Follow-through
Conversations that can continue
The expo, Forum stage, dinner and evening program give participants time to move from a first conversation to a useful next step.
Program spaces
One venue, five ways to take part
Move between international keynotes, focused sessions, workshops, live demonstrations and the expo floor according to what your business needs most.
01 GRAND · by CECZ Fulfillment
The main stage
International keynotes, new research and panel discussions. In the evening: HungarEcomm Stars Awards, dinner and networking.
02 MASTER
Workshop, not another lecture
A moderated cross-border and marketplace mastermind, followed by the Webshop Masterclass. Small groups, real operational problems and practical takeaways.
03 GROWTH
The AI room
Process automation, agentic AI and webshop applications that can be measured in everyday operations.
04 BOOST
Along the path to revenue
Performance marketing, SEO and AI search, live shopping, logistics and payments in one stream.
05 FORUM
At the centre of the expo
Company demos, short talks, cultural moments and informal meetings throughout the day.
September 8, 2026
Program focus for 2026
Five connected themes run across the stages and workshop spaces. The detailed schedule continues to expand.
Professional program
The questions shaping e-commerce now
- AI in webshop operations: automation, agentic AI, inventory, dynamic pricing and customer service
- Marketplace and cross-border growth, with the Marketplace & Cross-Border Summit
- Logistics and supply chain before Q4: last mile, warehouse efficiency, returns and delivery communication
- Performance marketing and growth: PPC, SEO, retail media, live shopping and AI-supported decisions
- China as an operating benchmark, examined through scale, data, platform logic and execution
After the sessions
The day continues into the evening
The professional program is followed by the MPL ham and palinka tasting, the HungarEcomm Stars Awards, dinner, live entertainment and a DJ. The event runs until midnight.
Guest country 2026
China, framed through scale and efficiency
Chinese platforms compete through speed, data, technology, logistics and new ways of capturing customer attention. The conference examines how these models work, what pressure they create in Europe and what Hungarian merchants can apply without copying them blindly.
Platform commerce
AI growth
Cross-border growth
International outlook
Main stage context
Platform commerce and AI growth
Hunter Gong of TikTok Shop covers creator-led commerce in the EU and the UK. Muyu Duan of Alibaba.com focuses on AI-supported international trade and the shift from conversation to transaction.
Evening program
Awards, dinner and networking
The evening program includes the HungarEcomm Stars Awards, MPL ham and palinka tasting, dinner, live music and DJ.
Plan your visit
Tickets and international inquiries
Tickets are available through the Hungarian ticket page. The conference takes place at Europa Event Center, 1021 Budapest, Hárshegyi út 5–7.
See the full Hungarian homepage and scheduleQuestions in English: konferencia@ekerkonferencia.hu