Mr Gong Lian
TikTok / ByteDance
Director of Business Department
September 8, 2026 • Budapest • Europa Event Center
Less noise. More results.
For more than two decades, this has been one of the Hungarian e-commerce sector’s most important annual meeting points. Merchants, brand owners, technology companies and logistics partners in one space, right before the autumn season.
September 8, 2026
Conference, expo, networking and evening program
Guest Country 2026: China
Networking + evening program
Countdown to the conference
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China Guest Country 2026
The goal is not to present a single marketplace model, but to understand how efficiency works systemically in one of the world’s most dynamic e-commerce markets.
Main stage atmosphere
The market in one room
Not a generic conference page. A flagship event with real energy, a premium venue and a full-room professional audience.
Confirmed keynotes
TikTok and Alibaba.com
on the main stage.
Two global platform leaders, first-hand: attention, AI growth and cross-border commerce for the Hungarian e-commerce market.
Muyu Duan
Alibaba.com / Alibaba International Digital Commerce Group
Head of AI Growth Strategy for EU & Australia
China focus
AI & platform commerce
More speakers coming soon
Speakers 2026
Global platforms, market research, economic context, AI automation and measurable growth in one focused conference day.
Gong Lian
Social commerce is reshaping commerce at the point where attention turns into purchase. Gong Lian, Director of Business Department at TikTok / ByteDance, will show how this platform logic works in practice, and what it means for merchants, brands and business decision-makers. Insight that previously would have required travelling abroad.
Muyu Duan
Alongside TikTok, another global platform world is stepping onto the stage. Muyu Duan leads Alibaba.com’s AI growth strategy for Europe, and in her talk she will show how artificial intelligence is transforming international commerce, product discovery and growth opportunities. First-hand experience from one of the world’s defining commerce ecosystems.
Madar Norbert
Where does Hungarian e-commerce really stand in 2026? Through the findings of exclusive research prepared for the conference, Madar Norbert presents the market’s most important figures, trends and expected directions. The talk helps clarify where to focus in the period ahead.
Pogátsa Zoltán
The future of commerce cannot be understood without the wider economic environment. Pogátsa Zoltán analyses the expected effects of competitiveness, consumption, the regulatory environment and global economic processes, helping leaders interpret the challenges of the coming years.
Tóth Benedek
Artificial intelligence is no longer a future possibility; it is a business tool. Tóth Benedek presents applications and processes that have already proven themselves in commercial environments and deliver tangible results in daily operations.
Venk László
In most organizations, the bottleneck is not the AI tool itself, but the process it needs to be integrated into. Venk László uses practical examples to show how automation can create real business value and where the strongest return tends to emerge.
Radim Zhoř
Search and purchasing journeys are about to change quickly. Based on experience in the US market, Radim Zhoř shows how to prepare websites and product data for AI-powered shopping experiences and the era of ChatGPT Shopping.
Ľuboš Ľahký
Every forint in the marketing budget matters. Ľuboš Ľahký, CMO of Dedoles, shows how to separate real business impact from apparent results and how measurement can become a culture of continuous improvement.
Czechia is the region’s e-commerce Silicon Valley, and the models coming from there are fundamentally reshaping the market. E-commerce expert Kovács Szabó Marianna invites the Hungarian leaders of Czech companies shaping the local market to the roundtable she moderates: decision-makers from Árukereső, Daktela, Foxpost, Kifli.hu and other major brands will sit down together. How are these models shaping the Hungarian market, and what can the local industry learn from the region’s champions? The discussion will reveal it.
Why 2026 matters
Practical signal before the Q4 peak
The 2026 edition is built around practical operating knowledge, timing before the Q4 peak and a broader international outlook for the Hungarian e-commerce ecosystem. On September 8, the event brings the market together in Budapest for the conference: talks, panels, expo, networking and an evening program.
Practical focus
What works in practice
Practical operating models, decisions and experiences from merchants, brands and industry participants.
Q4 timing
Tuned to the autumn season
The early September timing helps participants apply insights before the most important sales period of the year.
Efficiency
Technology and operations
AI, marketplace growth, logistics, performance marketing and operating models that turn complexity into real performance.
Conference experience
Premium venue. Real audience. Better context.
The venue, the audience and the on-site atmosphere all support the professional message: a premium event environment for merchants, brands, service providers and technology companies.
Arrival
Fast, polished first impression
Registration, arrival flow and premium venue details communicate quality before the first talk even starts.
Stage
Discussion, insight, perspective
Panel conversations and practical viewpoints make the program feel substantial, not decorative.
Innovation
Technology you can actually touch
Brand moments, demos and live product interaction add texture to the conference beyond stage content.
September 8, 2026
Conference, expo, networking and evening program
The 2026 event is built as the conference in Budapest. The professional program, expo presence, networking and evening program are concentrated on September 8, creating clearer focus and more relevant business conversations before the Q4 peak.
Program
Conference
The English overview now follows the main Hungarian program themes: practical e-commerce operations, platform growth, logistics, marketing efficiency and international operating benchmarks.
- AI in webshop operations: automation, agentic AI, inventory, dynamic pricing, customer service and operational workflows
- Marketplace and cross-border growth, in professional cooperation with the Marketplace & Cross-Border Summit
- Logistics and supply chain before Q4: last mile, warehouse efficiency, returns, parcel lockers and delivery communication
- Performance marketing and growth in 2026: PPC, SEO, retail media, campaign optimization and AI-supported decisions
- China as an operating benchmark, with a critical lens on scale, data-driven execution, platform logic and operational discipline
Guest country 2026
China, framed through scale and efficiency
The focus is not on a single platform story, but on understanding how scale, efficiency and operating logic work systemically in a fast-moving e-commerce market. In 2026, leaders from TikTok / ByteDance and Alibaba.com bring platform commerce, AI growth and cross-border perspective to the main stage.
Platform commerce
AI growth
Cross-border growth
International outlook
Main stage context
Platform commerce and AI growth
The keynote spotlight above connects the China focus with practical questions around attention, AI growth strategy and cross-border platform commerce.
Evening program
Awards, dinner and networking
The evening program includes the HungarEcomm Stars Awards, MPL ham and palinka tasting, dinner, live music and DJ.
Stay updated
Get updates in English
Sign up to receive English updates about keynote speakers, program topics, venue news and the 2026 conference program. The conference venue is Europa Event Center, 1021 Budapest, Hárshegyi út 5-7.
Go to the Hungarian homepage
For international inquiries:
konferencia@ekerkonferencia.hu