Less noise. More results.
For more than two decades, this has been one of the Hungarian e-commerce sector’s most important annual meeting points. Merchants, brand owners, technology companies and logistics partners in one space, right before the autumn season.
The goal is not to present a single marketplace model, but to understand how efficiency works systemically in one of the world’s most dynamic e-commerce markets.
The market in one room
Not a generic conference page. A flagship event with real energy, a premium venue and a full-room professional audience.
Practical signal before the Q4 peak
The 2026 edition is built around practical operating knowledge, timing before the Q4 peak and a broader international outlook for the Hungarian e-commerce ecosystem. On September 8, the event brings the market together in Budapest for the conference: talks, panels, expo, networking and an evening program.
What works in practice
Practical operating models, decisions and experiences from merchants, brands and industry participants.
Tuned to the autumn season
The early September timing helps participants apply insights before the most important sales period of the year.
Technology and operations
Platforms, automation, service solutions and processes that do not create noise, but real performance.
Premium venue. Real audience. Better context.
The venue, the audience and the on-site atmosphere all support the professional message: a premium event environment for merchants, brands, service providers and technology companies.
Fast, polished first impression
Registration, arrival flow and premium venue details communicate quality before the first talk even starts.
Discussion, insight, perspective
Panel conversations and practical viewpoints make the program feel substantial, not decorative.
Technology you can actually touch
Brand moments, demos and live product interaction add texture to the conference beyond stage content.
Conference, expo, networking and evening program
The 2026 event is built as the conference in Budapest. The professional program, expo presence, networking and evening program are concentrated on September 8, creating clearer focus and more relevant business conversations before the Q4 peak.
Conference
A full-day professional program with keynote talks, panel discussions, section programs, industry outlooks and practical e-commerce insight, followed by awards, dinner, networking and an evening social program.
- 1 Plenary Hall, 2 Section Rooms and a Forum Stage
- TikTok / ByteDance keynote on the main stage
- HungarEcomm Stars Awards, MPL ham and palinka tasting, dinner, live music and DJ
China, framed through scale and efficiency
The focus is not on a single platform story, but on understanding how scale, efficiency and operating logic work systemically in a fast-moving e-commerce market. In 2026, senior representatives from leading Chinese companies will share practical experience from one of the world’s largest e-commerce markets.
TikTok / ByteDance on the main stage
Mr Gong Lian, Director of Business Department at TikTok / ByteDance, is announced as a main-stage speaker for the 2026 conference.
Awards, dinner and networking
The evening program includes the HungarEcomm Stars Awards, MPL ham and palinka tasting, dinner, live music and DJ.
Get updates in English
Sign up to receive the first English updates about speakers, program topics, venue news and the 2026 conference program. The conference venue is Europa Event Center, 1021 Budapest, Hárshegyi út 5-7.
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